BUSINESS AND MARKETING
EDUCATION
Welcome
to Business….currently the most popular college major! The Business & Marketing electives have
been designed to ensure Roxbury students are well prepared to enter this highly-
competitive area at the university level.
Courses are available for all levels of our student population: all Business and Marketing courses satisfy
the Practical Arts requirement.
ACCOUNTING I HONORS Grades 10, 11, 12 5 Credits
PREREQUISITE: Current enrollment in an Honors level course in
any discipline; maintaining an average of 85 or above in the class.
This
course is designed to provide the honors-level student with an understanding of
accounting concepts, principles, and procedures. The course covers accounting theory and practices and includes
computer accounting procedures.
Students will develop an understanding of the economic activities
affecting business and learn to analyze and interpret financial data. It is strongly recommended for the highly
-accelerated student who plans further study in the fields of business
administration, finance, pre-law, or accounting. A college-level text and course of study is used in Accounting 1
Honors.
ACCOUNTING II HONORS Grades
11, 12 5
Credits
PREREQUISITE: Successful completion of Accounting I Honors
This
course is designed to expand on the accounting concepts developed in Accounting
1 Honors. Topics include: partnership,
corporate, cost, and departmentalized accounting. Computer accounting projects and procedures are stressed, as well
as detailed analysis and interpretation of financial statements as the
“language of business”.
ACCOUNTING I Grades 10, 11, 12 5
Credits
This
course stresses planning, preparing, analyzing and interpreting
financial/business records. It covers
the entire accounting cycle from handling a basic business transaction to the
preparation of various journals, ledgers, worksheets, and financial statements. Experiences are provided to determine the
student’s interest and aptitude in accounting as a career and/or as a
foundation for further study on the college level. A computer accounting
component is included in this course.
ACCOUNTING II Grades
11, 12 5
Credits
PREREQUISITE: Successful completion of Accounting
I
This
course is designed to continue the accounting concepts and procedures developed
in Accounting 1. Topics covered include
corporate, management, cost, and departmentalized accounting. Computerized accounting procedures are
stressed.
COMPUTER APPLICATIONS & KEYBOARDING Grades 9, 10, 11, 12 5 Credits
This course will improve and refine
keyboarding accuracy and speed skills – indispensable tools in today’s
high-tech, computer-oriented world.
Word processing applications will include proper formatting techniques
for various tables, letters, memorandums, research papers, outlines,
references, works cited, etc; students will also work with database and EXCEL
spreadsheet assignments. Opportunities to improve organizational skills, as
well as written communication and study skills, are provided throughout the
school year.
Do you want to have a web page? Then you are in luck…. it’s easy and lots of
fun! Web Page Design is a hands-on
introduction to HTML and Web-page creation.
The student will learn to create Web pages using HTML, add hyperlinks,
graphics, tables, frames, forms, design layout, and understand the role of
scripting. The course will also cover
the use of Cascading Style Sheets to create dynamic text, images, and
positioning to a Web page. Students
will create their own personal web page and publish it to the Web.
The personal computer has revolutionized the way people interact with one another. Personal productivity software and the Internet are two of the most influential applications used on personal computers today. Whether you’re creating a personal Web page or a corporate Internet site, Microsoft Front Page software gives you everything you need to create and manage that site! FrontPage is used by businesses, professionals, web designers, and individuals to create their on-line presence….take this course and make your presence known!
INTRODUCTION TO MULTIMEDIA WITH Grades 10, 11, 12 2 ½ Credits
Animation has been one of the
most unique features to hit the Internet.
The Internet has evolved into an immense medium for commercial ventures,
including entertainment, education, shopping, advertising, or just a unique way
to express yourself. With the advent of
the commercial Internet, dynamic graphics and animation has become a vital
component for enhancing web design and development. Students will become proficient in using one of the leading
presentation software programs, ‘FLASH MX’.
Students will create “eye-catching” screen show presentations with
animations and will have an opportunity to create their own screen show as a
final project.
ADVANCED MULTIMEDIA PRESENTATIONS Grades 10, 11, 12 2 ½ Credits
WITH FLASH MX
PREREQUISITE: Intro to Multi-Media
Multimedia
presentation is a powerful and innovative way to get your message across.
Students will increase their knowledge of presentation graphics by exploring
and creating interactive, dynamic, web-savvy sites. Students will learn how to create rollovers, 3D effects, and
custom navigation. This is a hands-on
course where students will be engaged in creating and screening their
presentations to the class. Students
can expect to work alone and/or in groups on a variety of class projects.
INTRODUCTION TO BUSINESS Grades 9, 10, 11, 12 5
Credits
These are exciting times for business! Businesses are experiencing evolutionary and revolutionary change. Introduction to Business examines the role of business in our society and prepares the student to deal with and become part of the contemporary business world. Topics covered include: credit, careers, consumerism, banking, insurance, economic systems, social responsibility and business ethics.
BUSINESS MANAGEMENT/ENTREPRENEURSHIP
Grades 10, 11, 12 2
½ Credits
Entrepreneurship is the backbone of America. Each year thousands of individuals launch new business
enterprises and build rewarding careers for themselves as entrepreneurs. Learn how to start your own business,
prepare a business plan, estimate your financial needs, analyze markets, study
competition, advertise and set goals.
In addition, the course provides a foundation study of the American free
enterprise system including legal forms of business ownership, franchising, and
the stock market.
BUSINESS AND CONSUMER LAW
Grades 10, 11, 12 2 ½
Credits
This
course is designed to acquaint the students with the judicial aspects of a free
society. It aims to promote a respect
for law and order and knowledge of the importance of maintaining a fair legal
system. The main area of concentration
will be consumer and tort law. Consumer
law will deal with situations ranging from common law, to government regulation
of consumer practices. Tort law will cover
cases in which a person has been injured or caused harm to others or their
property.
INTERNATIONAL BUSINESS STUDIES
Grades 10, 11, 12 2 ½ Credits
Students who intend to participate in the global marketplace must develop
the skills and understanding that will allow them to be competitive. The recognition of the need to prepare the
American workforce with these skills is the foundation for this course. Five out of ten workers in our economy are
working for a foreign-owned business or international corporation. Whether planning to study for an MBA or
working as a mechanic for the Toyota Corporation, students need to have a
working knowledge of business practices and cultural patterns in other nations.
Students will learn about business principles in a global economy; understand
role and gender differences in other cultures and the challenge created by
those differences to Americans trying to conduct business in foreign nations;
study the economic concepts central to the operation of an international
business; and identify business operations in various regions and cultures of
the world.
IMPROVING NOTETAKING AND LISTENING SKILLS Grades 10, 11, 12 2
½ Credits
This course is designed to develop efficient note taking and listening
techniques. It is highly recommended
for college-bound students. Students
will study note taking theory and timesaving phonetic abbreviations. In addition, they will learn to screen,
analyze, and interpret lectures for key points, ideas, and concepts.
INTRODUCTION TO MARKETING
Grades 10, 11, 12 5
Credits
Introduction to Marketing is designed to provide the student with a
working knowledge of the field of marketing, which includes the areas of
advertising, sales, merchandising, and management. The student will develop into a more aware consumer while gaining
the knowledge that may lead to a career in business and marketing. Students will be permitted to join and participate
in DECA (Distributive Education Clubs of America) activities, which include the
opportunity to compete in a variety of career areas such as advertising, sports
management, marketing and more!
Students who plan to further their education after high school can
continue their DECA activities by joining DECA chapters at many colleges and
universities.
COOPERATIVE MARKETING EDUCATION
Grade12 15
Credits
Marketing Co-Op offers advanced classroom instruction in the field of
marketing and on-the-job experience for both career and college-bound
students. The student course grade is a
combination of the related class participation and on-the-job evaluation. Students are employed in a marketing
position for the entire year. Typical
job experiences include placement at Macy’s, Fleet Bank, Sports Authority,
advertising firms and small business operations. Students must complete 540 hours of work experience to receive
credit for the course, and must obtain an appropriate marketing position prior
to the beginning of the school year.
Students entering the program will meet with the program coordinator
prior to the end of the previous school year for orientation. Students must also meet the credit
requirement to allow for early dismissal in their coop schedule.
Students will be permitted to join and participate in Distributive Education Clubs of America (DECA), a co-curricular club where students use their academic knowledge, as well as on-the-job experience to test their marketing skills against other DECA chapters, through Regional, State and National Competitions. DECA provides students with an opportunity to work with business professionals, to earn scholarships, trophies and medals, and can be continued at many colleges and universities.